Consequently, the company managed to raise $1.3 million in public funding, followed by a $12 million series A investment round in mid 2014. LiFi Labs introduced the idea of smart lighting on Kickstarter, before any alternative products could be found in market, and have since attracted large attention.

LIFX was originally manufactured by LiFi Labs, a San Francisco-based company founded by the Australian inventor Phil Bosua. LIFX (pronounced Life-X) is a line of energy-efficient, multi-color, Wi-Fi enabled, digital addressable LED light bulbs that can be controlled via a Wi-Fi equipped device such as a smartphone or smartwatch. The pass-through box scans the picture of whatever's playing and syncs the light strips for real-time color-matching effects - a better approach than Hue Entertainment's software-based method, which only works via PC.LIFX White 800 (left) and LIFX Original 1000 (right) sitting next to their retail packaging. You plug your gaming consoles, set-top boxes, and streaming devices in, then you plug the pass-through box into your TV. DreamScreen syncs its own full-perimeter color-changing TV light strips with an HDMI pass through box. He mentions that it's similar to what a company called DreamScreen offers, and my ears perk up. It's just a concept at this point, but it sounds like a no-brainer to me. Moore then mentions one potential Lifx concept that seems especially smart - new versions of the Lifx Z multi-color light strip that are designed to run around all sides of the the back of your television, complete with corner connectors. 'We're interested,' he says, 'and looking at third parties that can help with that.' Stick a pin in that for just a second. I ask him if Lifx has anything planned that would sync its lights with your TV to compete with Hue Entertainment, which enables real-time lighting effects that match the colors on your screen. That leaves me with Moore, who gets right back into the concepts Lifx is looking to pursue. Don't be surprised to see some interesting updates for the multi-color Lifx Z light strip in 2019.

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